We recognise opportunities where others see problems
IdeaSense was established in 2012 and is a leader in the innovation market. It delivers to firms from the Czech Republic and abroad the innovation of products, services and business models using Innovation Farms. This method is based on Human Centred Design – a method for designing products and services that draws on an in-depth investigation of unanswered human needs (Jobs-To-Be-Done Theory, JTBD).
In the Czech Republic, IdeaSense is the only company using predictive markets in the development and testing of the market potential of innovation. Clients are also offered a background in cultural anthropology, which is a key aspect for high-quality ethnographic research.
During the innovation process cooperation takes place with members of the IdeaSense Advisory Board, who are leading experts, and they are involved in every project delivered by IdeaSense.
U Tovaren 770/1b